Digital & Print - The Ideal Marketing Mix
Digital or print. Which is better? This is the wrong question. Instead, we should be asking how they can each serve as a launchpad for the other.
Digital and print go together like fish and chips and can be a really powerful marketing combination to connect with potential customers.
In this post, we’ll talk about why you should be bridging the gap between digital and print and how you can use them to your advantage.
So, what are the benefits of this strategy?
The internet is chock-a-block with ads. Social media, search engines, emails… you name it!
Combining a printed ad with your digital efforts can help to make your brand stand out and give it more prominence.
It means that by covering more bases and having more reach, you’re giving people the best chance of seeing your ad which can build brand awareness.
Simply put, multiple touchpoints results in a better chance of conversions!
Here are a few ways to make it effective:
Get consumer feedback
Maybe your sales are booming, maybe they’re not. Either way, if you’re using both digital and print mediums, gathering feedback from consumers can help you pinpoint what part of your marketing is working.
By asking people what prompted them to get in touch, visit your site, or do whatever other action they performed, you can begin to understand their behaviour. It could have been a social media post that they found when scrolling through Facebook or it could be a printed ad that they saw in a local publication.
Use calls to action (CTAs) to drive traffic
Compelling CTAs can help to get your message across and ultimately, encourage people to take action.
That action could be visiting a specific page on your website, calling your number to book an appointment or visiting your shop in person, etc. A CTA can be placed in a digital format or in print.
You could experiment with different wording here and see which ones get the most engagement. Examples of calls to action include ‘Claim your free XXX’, ‘Talk to us!’ and ‘Buy now (then give them a reason to)’.
Come to life with QR codes and personalised URLs
QR codes can be placed, well, anywhere really! Whether you’re printing on t-shirts, magazine-type publications, or window displays, they’re relatively straightforward to implement and even easier to track.
They’re also convenient for on-the-go customers – they just need to scan it using their mobile. This kind of data can give you an interesting insight into how people are interacting with your business and how, when and where they’re connecting with you.
Working best together
In summary, by creating a cross-platform marketing strategy and analysing the findings, you can better gauge performance and the behaviour of your consumers.
This will help you to develop creative approaches to achieve your business goals.