How To Build a Local Brand

An effective, local printed ad is the short answer, but let’s dig deeper…

This type of offline marketing is posted right through the letterbox of your ideal customer. Pretty nifty! It gives prospective buyers a real, interactive and tactile experience that they just can’t get from a Facebook ad or an email.

So how does it help get your brand out there in your local area?

There are a few key aspects of a printed ad that will help you achieve this:

● It’s memorable

In a digital age when we can’t log onto a device without seeing an ad, there’s something that feels very human about receiving a hand-delivered publication. This makes it easier to remember than the bazillionth sponsored Instagram post you’ve seen that day. It also means that people are more likely to recall the content of the ad which could result in more leads or sales for your business.

Plus, there have been studies that show people who spend more time with a tangible piece of marketing generally have a stronger connection to the message. Bonus!

● It’s easy to understand

Reading a well-formatted printed ad requires very little effort. You’ll have less chance of your audience zoning out when it’s a clear marketing message that doesn’t ask them to invest extra time or brainpower.

Your ad should connect with your local audience in a way that encourages them to take the next step, using simple and straightforward language.

● It gets your message to the right people

A good advertising publication will have a consistent and reliable distribution system that will target viable homes that are local to your business. The Local Answer are experts at this, so if you’re looking to become an established brand name in your area, do what other successful businesses have been doing for the last 17 years, get in touch and let us help you – Call Yvette on 01642 296523, Monday to Thursday, 9am to 4pm.