Limited budget means it can be tricky when it comes to marketing and advertising – especially for start-ups and small businesses whose success often relies on it. Maybe your business doesn’t have a marketing department that can dedicate time to these activities.
Don’t worry! there are ways around this to make sure you smash your goals. It’s time to get creative and make investments wisely.
Get your brand in front of the right people
If your cash flow and resource is limited, it’s even more important that your marketing efforts work efficiently as possible. It’s not viable to invest time and money in people who aren’t your target market.
For some tips on how to recognise who you should be targeting, have a look here. Local advertising publications can be incredibly effective at delivering your message to a specific demographic, so it’s worthwhile looking into this, too. Get in touch with the Local Answer on 01642 296513 and see for yourself.
Be seen online
Mastering online marketing is a bit of a balancing act. On one hand, we’re inundated with ads on social media meaning it’s difficult to cut through the noise, whilst on the other, anyone can throw some money into Google Ads without much thought behind it.
Great web content can enrich your SEO, increase engagement and generate leads. It should naturally attract and convert your visitors, all while making your business look amazing. This can include things such as:
● Pages on your website
● Blog posts (also perfect for sharing across your social media accounts)
If you don’t know where to start, we can help with a website copywriting health check that provides you with a report about any current issues with your copy, as well as a handy copywriting checklist at the end.
As you can see, a mix of print and digital marketing can be a powerful and cost-effective way of getting your business name out there. You can read more about this here.
If you’re ready to take your business to the next level, contact the Local Answer on 01642 296513.