Here we are, welcoming 2021 with open, well-sanitised arms. Whether you’re reflecting on the year gone by or saying good riddance, there’s no doubt that you want to fill the next twelve months with positive outcomes (whatever that may mean to you and your business).
Business 2 Community recently released their marketing predictions for the year ahead and the forecasts are interesting. We’ve rounded up the insights that jumped out to us:
#1 Be nimble, be evergreen
Instead of predictable, year-long calendars marked with opportunities for marketing campaigns, businesses will need to create agile content with lifetime value. This means making room for marketing that’s reactive to what the year might throw our way while keeping it relevant to your specific audience.
It sounds tricky, but we’re here to help if content writing isn’t really your cup of tea (or you just don’t have the time), call 01642 296513 for details.
#2 Measuring the impact of your campaign
It’s easy to get caught up in the sexier, creative side of marketing and lose sight of tracking how well your campaign is working. When it comes to your printed ad, its impact will need to be measurable so you can understand the contribution it’s making to your bottom line.
We’ve gone into more detail and shared our top tips for monitoring the success of your ad here.
#3 Strip it back
When the pandemic hit and we tightened our spending, a lot of businesses flicked the off-switch when it came to their marketing. We’re expecting to see a resurgence of these companies increasing their advertising activity in an attempt to get their name back out there. This won’t be an overnight solution and it will take a lot of effort, but it absolutely can be done.
These predictions show that the business world remains hopeful about the year and give us some clues as to how we can keep ahead and make the most of our marketing efforts. A printed ad is a powerful, cost-effective and targeted way of getting the ball rolling, so make sure you ask us about getting a placement in the Local Answer, call Yvette on 01642 296513, Monday to Thursday, 9am to 4pm.