Do you want people to love your brand? Would you like a better connection with your audience? Are you looking for more sales?
We have one word for you:
Content marketing gives your readers valuable and relevant information that drives them to take profitable action. It’s about offering helpful material without expecting anything in return, which makes people like and trust your business.
It should speak to them in their kind of language, so it’s important that you really understand your audience. Amazing content creates a positive impression and a stellar experience for your potential customers. Simply put, people are more likely to buy from you once they’ve read your content.
It’s an effective relationship-building strategy that has mammoth rewards. Start investing in creating high-quality and consistent content – it’s a no-brainer! (Psst… Search engines love regular, quality content. It’s a great way to build your authority online and improve SEO, too.)
Speaking of which…
In the spirit of providing useful information, we wanted to share a few tips about how to write content that people can’t ignore.
If it sounds like writing, rewrite it
The content should have a conversational flow to it. Conversational doesn’t mean unprofessional – it’s more about having a natural tone and using simple words and structures that people find easy to read.
Try writing like you talk. You’re more likely to hold the attention of your reader as it makes you sound more human and engaging.
Come up with a magnetic headline
Most people will read the headline, while a much smaller percentage will read the rest. Draw people into your content by creating a hard-to-resist headline. It should create interest and forecast what the audience should expect to find when they continue to read.
The internet is full of guides on how to write an eye-catching headline – it’s definitely worth spending time on this part of your writing.
Do your research
Research the topic you’re writing about. Adding stats and metrics helps to boost your credibility and support your claims. Just don’t go too over-the-top throwing in figures as it can mean they lose their impact and turn people off!
Focus on a single point
Tie your content back to the main message that you’d like to get across. This helps to keep things clear, structured, and uncluttered.
Crafting brilliant writing takes time and skill, and investing in this area of your marketing is a smart decision. Content marketing is a strategy being used by some of the most successful companies in the world. Coincidence? We think not.
It’s important to get your incredible content out there!
Call Yvette on 07525 856882, Monday to Thursday, 9am to 4pm, to find out if the Local Answer can help you with your content marketing.